Planable
Introduction: Planable is a collaboration platform designed to streamline the content creation, approval, and publishing process for social media teams.
What is Planable?
Planable is a collaboration platform designed to streamline the content creation, approval, and publishing process for social media teams. It is particularly useful for marketing and social media professionals who need to manage content workflows with ease.
Main Features
- Content Calendar: Planable provides a visual content calendar that allows teams to plan, schedule, and manage their social media posts across various platforms in one place. This helps in ensuring that the content strategy is aligned with the overall brand goals.
- Collaborative Workspace: It offers real-time collaboration, allowing team members to work on content drafts, leave feedback, and make revisions all within the platform. This eliminates the back-and-forth emails and disjointed communication often found in traditional workflows.
- Approval Workflow: Planable streamlines the approval process by enabling team members and clients to approve, reject, or request edits on social media content directly within the platform. This helps in speeding up the content approval cycle and reduces errors.
- Post Scheduling: Once content is approved, you can schedule it for posting at the ideal time. Planable supports integration with major social platforms like Facebook, Instagram, LinkedIn, and Twitter, allowing seamless posting without having to switch between multiple platforms.
- Content Library: The content library acts as a repository where users can store and reuse approved posts, captions, images, and videos. This helps teams maintain consistency across campaigns and ensures they can access past materials whenever needed.
- Social Media Previews: Before posting, users can see how their content will look across different social media platforms, including various devices and formats. This feature helps to ensure that content looks great across all channels before it’s published.
- Team Management: Planable allows you to set roles and permissions for your team members, so everyone knows their responsibilities and what content they’re working on. Team leads can assign tasks and ensure content is ready for approval.
- Analytics & Reporting: The platform provides analytics on the performance of scheduled posts. It tracks key metrics like engagement rates, click-through rates, and overall reach, helping teams adjust their strategies accordingly.
- Client Access: Clients can be invited to review and approve content directly within Planable, making it easier to get client feedback and ensure satisfaction before publishing.
Pros and Cons
- Streamlined Collaboration
- Visual Content Calendar
- Cross-Platform Integration
- Client-Friendly
- Limited Integrations
- Pricing
How to Generate Posts with Planable?
- Sign Up and Set Up Your Team: First, sign up for an account on Planable. Once logged in, set up your team by inviting colleagues or clients and assigning roles. You can also integrate your social media accounts to start managing content.
- Create and Upload Content: Begin by creating or uploading social media posts, including text, images, and videos. You can draft posts in Planable and then collaborate with your team to perfect the content.
- Schedule Content: Once the content is ready and approved by the team or clients, you can schedule it for posting at a specific time. Choose the platforms where the posts will be published and set the appropriate date and time.
- Use Content Calendar: Keep track of all your scheduled posts using the content calendar. You can see upcoming posts, plan future campaigns, and easily make adjustments if necessary.
- Track Analytics: After posts are published, Planable allows you to monitor how each post performs across platforms. Review key performance indicators (KPIs) like reach, engagement, and clicks, and use the data to optimize future content strategies.
